Sunday, September 6, 2009



SPORTS AGENTS WITH A SPECIAL DIFFERENCE
Sports Business is not a large, impersonal agency where the clients are one among a large stable of athletes and entertainers or where you only hear from your agent at contract negotiation time. We are experienced professionals who handle each client as if he or she were our only one. At Sports Business, you will be given the time and attention you deserve. Our people take a long-term perspective when advising our clients on their career moves and commercial positioning. You need to make sure you are strategically positioned during your sports career as well as when it ends. After all, there will be life after it finishes, and you want the best life possible.
Sports Business's team has gained experience of working at the highest echelons of sport at the national and international levels. They have extensive knowledge on all aspects of the sports business, from contract negotiation, sponsorship and endorsement sales, to broadcasting and other media rights, and life planning issues. Sports Business provides an honest and trustworthy service that puts the interests of the player first. Of course, you don’t have to hire an agent. Some athletes go through their whole career without one, but that is rare. Most professionals couldn’t imagine not having one. Professional athletes have chosen a career in a highly competitive profession and need the best possible advice and support they can get to achieve their real potential and to make the income their talent deserves. An athlete’s focus must be on playing his sport at the very highest performance levels, and not on technical matters relating to contracts, compensation, insurance, mortgages, taxes, leases, investments and other distractions. Hiring Sports Business will give athletes from all sports the peace of mind that everything possible is being done in their best interests and not to generate the best financial return for the agents. We look after all those off-field aspects of a professional career that enable our clients to fully concentrate on doing what they do best. You will hear from your agent as often as it takes to provide you with a first class service. The amount of regular contact is something we negotiate with each of our clients at the outset, and we review it at frequent intervals to make sure every client is happy with the level of contact and advice they are receiving. Your agent will watch you play as often as possible and particularly target the major competitions and matches. He will be available to talk to you as often as required, depending on the specific needs of each client. Sports representation is a professional service, and all sports agents charge a fee for the work they do. A quality agency, such as Sports Business International, will charge a client no fee until the client gets paid. Clients are charged a percentage of both their employment contract and the income from sponsorships, endorsements, appearances and other commercial activities. What every athlete/player has to decide is whether the investment in fees is worth it. For a young player earning a living in sport, life is a minefield. Most make a string of mistakes before getting the right support network in place. Hiring a competent and trustworthy agent is often one of the most crucial decisions a professional athlete will make. Get it wrong, and the consequences can be devastating to his or her career and financial prospects. Get it right, and the path to fame and fortune can be smooth and painless. Too many athletes with outstanding talent have fallen at an early hurdle by following bad advice from a friend or family member. This is a business full of enthusiastic amateurs and what could be called ‘gravy-trainers’ - people with a desire to make what they perceive as easy money and who have little or no expertise in the increasingly competitive and complex world of sports management. The plight of professional players, with so much pressure on them to perform, is Sports Business’s highest priority. Sports Business International is dedicated to smoothing the administrative and marketing issues for its clients so that they can concentrate on competing without outside worries. Sport for the athlete is a job and it must be treated as such. For the organisers, sponsors, advertisers, and broadcasters involved with professional sports, it is a business, and likewise it must be treated as such. Faced with the amount of time a professional athlete has to put into training and competing, and the amount of time away from home that is demanded, it would be physically impossible for any busy competitor to keep his affairs in order or negotiate contracts or promote himself. He is unlikely to have the skills of a business administrator or a salesperson or a public relations specialist, but even if he did, he certainly doesn’t have the time nor does he need the hassles. His focus must be on performance, and not on technical matters relating to contracts, compensation, insurance, mortgages, taxes, leases, investments and other distractions. This is where Sports Business can help. Our international experience of the sports business ensures that every client gets the highest quality of service. At Sports Business our primary objective is to build long-term relationships with our clients. The emphasis we place on personal service sets us apart from other larger sports management companies and our commitment to integrity and excellence leads to strong client relationships. We provide the professional athlete with access to advice that is both sophisticated and down-to-earth. The professional sports person needs expert advice from people who know the intricacies of the industry firsthand and know how to use that expertise to ensure success – your success. If you share our philosophy and are interested in finding out more about the services Sports Business International can offer and joining the Sports Business ‘family’, contact us for a no obligation, confidential introductory meeting. Send an email to us at: info@sportsagents.info.

No comments:

Post a Comment